Farmers "go nuts" as they pocket millions in bonus points, mobile-based Sacco.
Raw Organic Macadamia Nuts. |
Macadamia farmers have all the reasons to smile as they
continue to enjoy decent returns from the macadamia tree.
Thika-based macadamia nuts processor, Jungle Nuts Holdings Ltd.
has continued to share out their earnings with macadamia farmers through their Royalty points’ bonus programme where
they earn 2% per tonne of nuts they delivered to the company.
Here, every supply the farmer delivers to Jungle stores
accumulates Royalty points which converts to a bonus scheme. This acts as
an incentive to farmers as they meet family obligations such as paying school
and college fees for their children.
In the last financial year, the farmers earned a whooping
total of KES. 350 million as bonus, with the firm issuing a record bonus of KES.
60 per Kg of organic nuts, KES. 30 per Kg of conventional nuts, in addition to
far-get price of KES. 110 per kg.
“The whole concept is to encourage the farmers to
increase production of the crop. We realised that the farmer deserved to enjoy
returns of a good market, whenever it happened. Thus, at the end of every year,
registered macadamia farmers will get bonuses starting from,” said the company CEO
Eng. Patrick Wainaina in an interview.
The farmers have an option of trading their bonus with farm
inputs such as fertilisers and seedlings.
“The farmers can use their bonus to take a loan from Jungle
Sacco that is also targeting members who may want to increase their production
but lack capital,” he explained.
Eng. Wainaina also said that they had launched a
mobile-based Sacco to help farmers save and borrow cash for expansion.
The app, dubbed J-
Hela, is geared towards empowering farmers, emerging entrepreneurs and welfare
groups who may need fresh capital injection to expand their enterprises.
The platform is accessible on mobile phone by dialing a
special code, which allows farmers to also borrow using their savings.
“The idea was inspired by the need to fix the financial gap
among individuals and member groups who may want capital to take their
enterprises to the next level and grow,’’ he explained.
He said that they were targeting its 40,000 members with the
platform as they sought to diversify their revenue streams through new
ventures. He added that, just like any other Sacco, this initiative enabled
macadamia farmer to save money, secure a loan and earn interest form their
savings.
“Any farmer who secures a loan from this Sacco gets the
interest cost paid up by the Jungle Foundation. This is an incentive to our
farmers to do even better,” added the CEO.
The battle for digital money transfer has been on the rise
in Kenya with different players exploring innovation avenues to retain their
customers.
Most macadamia farmers who supply the company with nuts are
from Kiambu, Murang’a, Nyeri, Kirinyaga, Embu, Tharaka-Nithi, Taita Taveta,
Baringo and Trans-Nzoia.
Jungle Nuts Holdings Ltd. has been deepening its investment
through subsidiaries in a bid to expand revenue sources.
As part of their strategy to diversify the firm’s products
portfolio, they recently commenced a KES. 100 million plant to manufacture
mattresses and eco-pillows. Other ventures by the firm include Jungle Housing
that has interest in real estate targeting low-income earners, Jungle Energy
that deals with the manufacturing of both wooden and concrete poles as well as
Jungle Organic and Jungle Foundation.
The company recently entered into processing edible
macadamia nut oil through a KES. 100 million investment, targeting the European
market in a sector dominated by Bidco Oil Refineries, Kapa Oil Refineries and Menengai
Oil Refineries.
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