Thika-based Spirits Company invests Sh. 200m in new anti-counterfeit closures
![]() |
Legend Brandy products featuring the new non refillable caps rolling off the Africa Spirits Thika Production plant. |
Africa Spirits Limited (ASL) has announced a Sh200 million
new investment in non-refillable closures for its leading brand, Legend Brandy.
The company which introduced the technology on its products
in 2015 says it is investing the money in redesigning Legend Brandy’s caps with
the latest technology as part of its continuous innovation strategy.
“We are demonstrating our commitment to the safety of our
consumers and for us to be ahead of the curve we have to continually improve
the technology we are using every year. Our new cap comes with a colorful
twist,” said ASL’s Head of Marketing Nyawira Kariuki.
Nyawira added that the company is also adopting new
technologies and tapping into global trends for the benefit of our consumers.
ASL has also rolled out the cap closure technology across
all its other brands such as the Bluemoon Vodka range, Furaha Brandy, Furaha
Vodka and Gypsy King among others.
Globally, alcoholic spirit manufacturers are increasingly
adopting the use of non-refillable closures with distinct identification
features as part of quality control. ASL was the first local company to adopt
the technology in Kenya in 2015. The packaging technology ensures that the
bottle cannot be refilled after sale.
“Through innovation, we are creating appropriate and
effective anti-counterfeiting strategies to
distinguish our products in the
market,” Nyawira noted.
The company plans to use the same opportunity to further
share responsible drinking messaging even as it continues to partner with
government agencies to help eradicate the trade in illicit liquor.
No comments: