AMAZING! AT JUST 23, SHE IS ALREADY A C.E.O.

For most of us, at 23 years of age, we are dependent, vulnerable and still under our parents' armpits.

But Erica Muthoni Musyoka is quite an exception. At that tender age, she is the C.E.O. of Finest 254 Model Management, an agency that has roots in over 20 counties. 

Erica is a model by profession and the 2012-13 'Miss Campus' Chuka University in Meru County.  She did represent her campus in The Miss University Kenya 2013/2014. It was through the experience she had in that competition and her great passion for modeling that served as her driving force when she founded Finest 254 Model Management early this year.

So far, her agency boasts of 30 models. She has instilled a spirit of hard work and team work amongst the members of her group. This she says, has been key to her success this far. They too, live as a family, and whenever situations allow, to loosen up, make merry and have fun.


Finest 254 Model Management has partnered with Meru Youth Arts Programme in Meru County, Thika-Based International Professional Counsellors Centre (IPCC) in Kiambu County, Real Business Concepts from Nakuru County and Blue Bell Consultancy from Nairobi County, among others to organise the Mr. & Miss Ghetto Kenya Beauty Peagent, whose finals will be held in Nairobi on Valentines Day next year (14th Feb. 2016).

This initiative is aimed at empowering and endearing a paradigm shift in the ghetto child by showing them that they too, have what it takes to be at the top. Other than tapping models, they also aim at nurturing other talents among the Ghetto youth such as music, dancing, artwork and so on.

"I have always wanted to see the youths engaging in constructive things like entrepreneurship and anything that promotes talent development," she told Thika Town Today during this interview.

The organisation is currently touring all the counties in Kenya looking for  Mr. & Miss Ghetto Ambassadors who will champion the fights against drug and substance abuse, HIV/AIDS, insecurity, youth radicalisation, negative ethnicity, child abuse as well as preparing the youth to take up the leadership mantle and instil the culture of democracy among others issues affecting the Kenyan youth.

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