Equity Bank Thika marks 35 years with re-branding and a promise for better services.
Equity Bank has celebrated its 35th Anniversary
by rebranding their logo, unveiling of a refreshed identity and a promise of transformation
and regional expansion.
While speaking during the occasion at the Thika Plaza Equity
Branch, Manager Samuel Karanu said that new identity is aimed at ensuring the
bank remained relevant to the diverse and current consumer needs in today’s
rapidly changing financial services environment.
He added that they have also introduced new state-of-the-art
ATM machines, which would offer all the services the bank offers across the
counter thus easing transactions by members.
Karanu also said that they would continue spurring economic growth
by empowering consumers; businesses and enterprises through innovative
solutions, infusing digital capabilities at all touch points, while nurturing
existing and building new relationships.
“We have modernized all our branches, ATMs online platforms
and third-party outlets such as Agent and merchant locations,” said Karanu.
Equity
Bank was founded as Equity Building Society (EBS) in October 1984 and was
originally a provider of mortgage financing for the majority of customers who
fell into the low income population.
Also because of its rural banking orientation, promotion of
agribusiness is a significant and strategic intervention by the bank.
By September 2015, Equity Bank had more than 9.2 million
customers. The
Banker listed Equity Bank among the Top 1,000
Banks in the World with the highest return on assets in the African continent,
generating a rate of 6.84 per cent on assets employed.
Today, Equity Bank takes the lion share in the banking sector,
controlling over 70% of the country’s customer base
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