Header Ads

Equity Bank Thika marks 35 years with re-branding and a promise for better services.

Equity Bank has celebrated its 35th Anniversary by rebranding their logo, unveiling of a refreshed identity and a promise of transformation and regional expansion.

While speaking during the occasion at the Thika Plaza Equity Branch, Manager Samuel Karanu said that new identity is aimed at ensuring the bank remained relevant to the diverse and current consumer needs in today’s rapidly changing financial services environment.

He added that they have also introduced new state-of-the-art ATM machines, which would offer all the services the bank offers across the counter thus easing transactions by members.

Karanu also said that they would continue spurring economic growth by empowering consumers; businesses and enterprises through innovative solutions, infusing digital capabilities at all touch points, while nurturing existing and building new relationships.

“We have modernized all our branches, ATMs online platforms and third-party outlets such as Agent and merchant locations,” said Karanu.

Equity Bank was founded as Equity Building Society (EBS) in October 1984 and was originally a provider of mortgage financing for the majority of customers who fell into the low income population. 

Also because of its rural banking orientation, promotion of agribusiness is a significant and strategic intervention by the bank.

By September 2015, Equity Bank had more than 9.2 million customers. The Banker listed Equity Bank among the Top 1,000 Banks in the World with the highest return on assets in the African continent, generating a rate of 6.84 per cent on assets employed.

Today, Equity Bank takes the lion share in the banking sector, controlling over 70% of the country’s customer base

No comments:

Powered by Blogger.