Kenya Mpya to offer free bus rides along Thika Superhighway.

Students from Jomo Kenyatta University of Agriculture and Technology (JKUAT) will now enjoy free rides from the college gate to Nairobi CBD on select days.

This is after Neo Kenya Mpya, a bus company plying the Nairobi- Thika route, launched a Corporate Social Responsibility (CSR) initiative on this week.

Speaking to Kenyans.co.ke, one of the company’s directors, Douglas Kuria, disclosed that the move is part of the company’s strategy to change the matatu industry landscape which is often painted in negative light.

“We intend to make travelling not only a business but an experience where we get to understand our customers,” he stated.

Kuria further indicated that the free rides will be occasionally availed to JKUAT students from 3-4 pm mostly on Thursdays and other off-peak days as may be determined by the management.

“JKUAT students are our main clients, that is why we settled on them as the first beneficiaries of the program,” he stated.

He further indicated that the only requirement for the students to enjoy the free rides is to produce their student ID.

According to the bus company director, the bus ferried an estimated 100 students on the first day of the free rides which roughly translates to three buses.

“The reception by the students was positive and we look forward to the continued corporation with all our customers.”

Kuria further indicated that the matatu industry should be more responsive to the technological advancement including being more interactive through social media platforms which offer timely feedback.

(Source: kenyans.co.ke)